We’ll walk you through which calendars you should care about, creating the actual calendar files and links, and coding these files and links into your event email for the best email subscriber experience. In other words, easier and faster for your subscribers to add your event to their calendar. Taking the extra time to dynamically show the Add to Calendar link that matches each subscriber’s specific email client can make your event more accessible to them. Some calendars can also add events from web links-what we’ll refer to as calendar links.

For clarity, we’ll refer to this as an ICS or calendar file throughout this blog post. Not to be confused with Apple’s iCal, which shares a similar name, although iCalendar files do work there as well. ics file extension and is widely accepted by most calendars.

This is a common calendar format that typically uses the. Traditionally, this is done with an ICS file-also known as iCalendar. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. In-person or virtual events revolve around getting to know other people and learning from one another.

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Save ics file to outlook calendar